Mountain Strong WNC Launches Campaign

Mountain Strong Prevention Services, a Mountain Projects program, works to build safer, healthier communities across far Western North Carolina through education, outreach, and coalition-building. The program focuses on preventing underage drinking, youth vaping, and opioid overdose deaths while promoting resilience and positive youth development.

Do you know youth ages 12 to 15? Do they think a lot of people their age use alcohol and vapes? If so, we have good news!

The truth is most teens – about 90% in far western North Carolina – do NOT use alcohol and nicotine vapes.

Knowing the truth can help young people continue to make good choices, so Mountain Projects has launched a “Strength in Numbers” ad campaign to set the record straight.

Ads in this series appear in both digital and print media.